Analysis of Marketing Strategy in Increasing Sales Volume in the Onion Cracker Industry (Case Study of UMKM XYZ)

A marketing strategy is a plan used by business actors in product so that the can compete an increasingly tight world. UMKM XYZ one of cracker industry city Bekasi. XZY last year experienced decline sales levels. This was due to lack strategies their products could increase volume. study aims determine volume at XYZ. The mix factors affect volume, elements Marketing Mix are product, price, place, and promotion. uses qualitative research methods examine more deeply promotion increasing Data collection techniques using direct interviews observation. concludes do innovate products, expand target market, promotional activities social media.